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By Aiya Rodjel
DOST-TAPI taps advertising experts and photographers for the contest’s fourth edition.
TAGUIG CITY — Ilonggo innovation strategist and businessman Ken Lerona and National Fisheries Research and Development Institute (NFRDI) Education Section Chief Rita Dela Cruz led the panel of judges for the fourth edition of the Gawad Alunig x Dalumat (GAxD) campaign. Organized by the Technology Application and Promotion Institute under the Department of Science and Technology (DOST-TAPI), the GAxD campaign awards science visual storytelling through creative advertising.
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By Aiya Rodjel
The 2025 edition of the Gawad Alunig x Dalumat (GAxD) of Technology Application and Promotion Institute under the Department of Science and Technology (DOST-TAPI) marked a significant evolution for the campaign on two fronts.
First, the 2025 GAxD opened its doors to Filipinos aged 18 and above as an effort to broaden the conversations and initiatives on grassroots innovation. Second, the campaign shifted its lens from citizen science journalism to creative advertising.
This evolution is intentional, as DOST-TAPI recognizes the role of advertising as a public relations tool in amplifying stories of homegrown innovations. Further, this also reaffirms the Agency’s mandate as an innovation marketing and promotion arm.
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